WHY
PASSION plus PERSEVERANCE
“Searching for mushrooms in the forest, picking arnica in spring, collecting honey from the beehives, tending to the herb garden, baking bread, exploring my grandfather’s orchard, and mashing the fruit after harvest – those are some of the earliest childhood memories I have of my father. He taught my sisters and me to respect nature and people. It was he who showed us how to appreciate all that is good, authentic and genuine. These values form the foundations of our family-run business.”
JULIA KRÄH-ROCHELT
company philosophy
quality you can taste
The values behind our family-run business are the basis for everything we do. Here at Rochelt, our company philosophy reflects our view of life: pleasure, passion, and dedication to timeless quality.
We celebrate the traditional Tyrolean art of distilling and create exquisite fruit brandy using only the finest natural ingredients.
For us, only the best is good enough. The quality of each year’s harvest determines the quantity of brandy we produce. This means that in good years we are able to produce more of a certain variety than in less bountiful years. And if, in any given year, unfavorable weather or ripening conditions mean the fruit does not meet our strict quality criteria, we simply don’t make any of that variety. Therefore, we cannot guarantee the availability of specific vintages and varieties. We can, however, promise that the fruit brandy which is finally bottled is of the very highest quality.